Secretaría de Turismo del Estado de Querétaro
Internship
2026
Sakura Musume | Event Coverage for a Brand Identity Thesis
A thesis project for Multimedia Design (2025) in which a team of eight created a new brand identity for Sakura Musume, a city pop duo that sings genre classics and anime songs. As Photography and Videography Director, I covered Asia Flow Fest and delivered 10 photos, a vertical promotional reel and a horizontal introduction video for our thesis.
- CLIENT Sakura Musume (Thesis Project)
- YEAR 2025
- CATEGORY Photography & Videography / Brand Identity
- MY ROLE Filming & Editing
- LIVE PROJECT WATCH REELS
CONTEXT
Sakura Musume already existed as a brand. Our thesis developed its new identity: graphic design, industrial design accessories and event coverage. My part was the coverage.
TEAM
Juan Martín Rodríguez Segundo
Photography and Videography Director
Diego Alejandro García Aguado
Lead Designer & Project Manager
Roberto de la Rosa Martínez
Illustrator / Asset Production
Edgar David Soto Flores
3D Design and Lead Illustrator
Vania García Lara
Print Production & Mockups
Hanna Isabel Rosales
Documentation & Project Archiving
Ilse Martínez
Industrial Design & Experience
Emma Sánchez
Industrial Design & Experience
RESEARCH
I talked with the duo’s representative, who passed my questions to the singers, to understand what they wanted to communicate. My teammate Diego guided me so that everything I made respected the identity we were building as a team.
CONCEPT
I came up with the concept for the reel and the thesis introduction video. For the introduction, I told a story: a TV plays a concert in low-quality sound, the image slowly zooms in and the TV turns off. Then the concert appears in high-quality image and audio, and I introduce the singers. At a key phrase, the image fades and the audio echoes, leading into the thesis project.
PRODUCTION & POST-PRODUCTION
As director, I decided the visual style and planned and coordinated the coverage with my teammate to get different shots. I shot with a Sony ZV-E10, a Sigma 24-70mm f/2.8 DG DN II Art and a Sony FE 70-200mm f/4 Macro G OSS II. In Premiere Pro, After Effects, Photoshop and Lightroom, I did color correction, retouching, motion graphics, text, music, subtitles and my own assets. The singers were constantly moving, so I had to be very precise with the camera.
REVIEW
My thesis advisor and the duo’s representative supervised the work.
RESULT
The duo’s representative congratulated us for our effort, our work and our results.
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
